The voice of Poles living abroad.
Polish Express is a trusted news portal created for Polish communities
living abroad — providing reliable information about life, work,
money and everyday matters across Europe.
Who we are
More than a news portal.
Polish Express is a news portal focused on migration-related topics.
We write for Poles who are planning to move abroad, relocate to another country,
or are already living outside Poland.
Our journey began in 2003 with the launch of the
Polish Express weekly in London. Initially published as a biweekly
and later as a monthly magazine, it eventually became a weekly newspaper
distributed throughout the United Kingdom.
For many years, Polish Express was the largest Polish-language newspaper
published outside Poland in terms of circulation.
As the internet evolved, the weekly was complemented by an online portal,
allowing us to reach Polish communities far beyond the UK.
Today, our content is relevant to Poles living in the
United Kingdom, the Netherlands, Ireland and Germany,
as well as Polish communities around the world.
Our journalists have received numerous awards and recognition.
Reliable, professional journalism and a strong understanding of the
everyday challenges faced by Polish migrants remain at the heart of what we do.
We connect brands with a Polish-speaking audience that actively looks
for information, services and products that make life abroad easier.
2003 Polish Express begins in London
4+ Key European markets
20+ Years of Polish-language journalism
1 Strong Polish-speaking community
For advertisers
Markets: United Kingdom, Netherlands, Ireland, Germany (Polish-speaking audience)
Your brand in the conversation that Poles abroad are already having.
Polish Express combines editorial context with distribution: article, homepage, social media, diaspora groups, and newsletter. Instead of a single placement, you get a cohesive journey from attention to action.
Distribution Plan: One story. Five touchpoints.
- 01. Content: Article
- 02. Exposure: Homepage
- 03. Reach: Social Media
- 04. Community: Groups
- 05. Return: Newsletter
Goal: Attention, Trust, Action | Measurement: Report + UTM links
On the market since 2003
Years of experience in migration-related topics.
4 Editorial Markets
UK, Netherlands, Ireland, and Germany.
400k+ Declared Reach
Monthly audience across channels.
5 Distribution Channels
From publication to targeted newsletter.
Advertising works better when the audience understands why they should stop.
Language: Less barrier. More understanding.
Communication in Polish helps explain complex services and builds a sense of security.
Context: The brand appears where the topic already matters.
Partner content works alongside matters related to the life, work, and decisions of Poles abroad.
Distribution: A single publication doesn’t have to be the end of the campaign.
We extend the story to the homepage, social media, Polish community groups, and an optional newsletter.
Collaboration Formats
We tailor the format to the decision the audience needs to make. First, we determine the goal, market, and deadline, and only then do we plan the content and distribution.
01. Sponsored Article
Editorial story, copy approval, agreed links and graphics, published in the right context.
Best for: Professional services, health, finance, education, and technology.
02. Multi-channel Campaign
Publication, homepage exposure, social media, community groups, and an optional newsletter in one plan.
Best for: Launches, events, recruitment, and seasonal offers.
03. Editorial Partnership
A series of topics, fixed publication rhythm, repeatable distribution, and reporting for brands building long-term positioning.
Best for: Experts, organizations, and companies with a regular offer.
Measurement Without Guesswork
We determine what the result should mean. Polish Express provides agreed publication and promotion data, while UTM links allow the advertiser to measure further behavior in their own GA4 or CRM.
- Visibility: Publication views and agreed homepage exposure.
- Distribution: Reach of promotional posts across the campaign channels.
- Traffic: Separate UTM links for the article, social media, newsletter, and other touchpoints.
- Action: Inquiries, bookings, or sales measured on the advertiser’s side.
Advertiser FAQ
Is the article marked as partner content?
Yes. The method of labeling and the form of publication strictly comply with editorial guidelines and applicable advertising regulations.
Can we approve the text before publication?
Yes. The scope of text, link, and graphic approval is always established before work begins.
Can we use UTM links?
Yes. We recommend a separate set of UTMs for each channel so you can track traffic and conversions in your own GA4 or CRM.
What statistics will we receive?
The scope of the report is set before the launch. It can cover publication views and promotional reach.
Can a campaign be promoted in multiple markets?
Yes. Polish Express covers the UK, Netherlands, Ireland, and Germany. Channel selection depends on your target group.
